Elior India is growing rapidly and servicing the daily food needs of staff for major global corporate brands across India. An opportunity was recognised to provide a gourmet food banqueting service for the hosting of large scale corporate events through to exclusive private dining at the highest level. We were invited to develop the brand identity for the new Elior Gourmet Banqueting Service in India. We explored Indian culture, French culture (Elior) and a more global approach given the multi-national customers.